Ever wonder how the “Call Chip Forstall” jingle became so recognizable?
In this episode of From NOLA with the Forstalls: Chats with Chip, Jonathan Forstall sits down with his father, Chip Forstall, to break down the origin story behind one of the most memorable legal jingles in New Orleans.
From early days of unsophisticated TV advertising in the 1990s to creating something completely different, Chip shares how a simple idea of mixing music with legal marketing, turned into a lasting brand.
It all started with a realization: people remembered the service, but not the name. That moment led to a bold decision to step into television advertising and eventually create something unique that would stand out in a crowded market.
Inspired by New Orleans culture and local music, the jingle continued to evolve over the years through collaborations with local artists and creative partners, including its writing and production team, with each iteration building on its legacy, turning a commercial into something people actually wanted to watch (and couldn’t get out of their heads).
In this episode, you’ll learn:
- How the Chip Forstall jingle was created
- The evolution of legal advertising from the 1990s to today
- Why standing out matters in business and branding
- The importance of being memorable, not just good
- How New Orleans music and culture influenced the brand
- Why innovation and change are key to long-term success
This is more than a marketing story, it’s about taking risks, thinking differently, and building something people remember.
